Privacy Policy

Silkway Travel Asia respects your privacy and is committed to complying with this Policy, which describes how we, as a travel agency collects and use the personal data that you, the company which you are an employee of or are otherwise traveling on behalf of (“Company”), or third parties provide to us.

COLLECTION OF PERSONAL INFORMATION

In General. We may collect, use, disclose, transfer and store any information that you enter on our website or give us through various means including telephone calls, emails, instant messaging, enquiries or bookings at our office, SMS, fax, post, and any platforms used by the companies from time to time. The information which we collect includes information that can identify you ("Personal Data"), including, but not limited to, your name, contact numbers, postal and email addresses, contact preferences, and, if you make a reservation with us, your credit card information. We may also request you to provide us with information on your travel preferences, the loyalty, frequent flyer and/or car rental programmes which you participate in, and feedback, testimonials, photographs and videos of the trip which you booked with us (together with the Personal Data collectively referred to as the "Personal Information"). You are not required to provide the Personal Information that we have requested, and if you choose not to provide the requested Personal Information, we may be prevented from providing certain products or services to you.

Personal Information Relating To Another Person

When you make a reservation with us on behalf of a travel companion or another person, we will request for the Personal Information of that individual. You should obtain the consent of such other individuals prior to providing their Personal Information to us. Any request to view or change their Personal Information provided in relation to the reservation which you have made can only be made through you or your account with us.

Call Monitoring

Your telephone calls with us may be recorded or monitored for the purposes of quality control and staff training. The call recordings will be retained by us for as long as reasonably necessary and will then be deleted. Any Personal Information obtained from you during the call will be treated in accordance with the provisions of this Privacy Policy.

HOW WE USE YOUR INFORMATION

General. We will use your Personal Information for the following purposes:

• to provide you with any travel products and services;
• to provide you with travel confirmation and updates;
• to manage your account, including processing bills and providing travel notifications;
• to communicate with you in general;
• to respond to your questions and comments;
• to allow us to contact you for customer service, if necessary;
• to measure interest in and improve our products, services;
• to notify you about special offers and travel-related products and services that may be of interest to you;
• to customise your experience;
• to resolve disputes, collect fees, or troubleshoot problems;
• to prevent potentially prohibited or illegal activities;
• to enforce our Terms and Conditions when you make a travel booking with us; and
• as otherwise notified to you at the point of collection.

Credit Card Information

We use your credit card information for the purpose of completing the travel bookings which you make with us.

With Whom We Share Your Personal Information

We may share your Personal Information with the following third parties, some of whom may be located overseas, and a result, may require us to transfer your Personal Information overseas:

• Third Party Suppliers such as hotel, airline, car rental and activity providers, who fulfil your travel reservations with us. Please note that these third party suppliers may contact you as necessary to obtain additional information about you in order to facilitate the travel reservation which you have made through us.
• Third Party Vendors who provide services or functions on our behalf, including credit card processing, business analytics, customer service, marketing, distribution of surveys or contest programmes and fraud prevention. We may also authorise third party vendors to collect Personal Information on our behalf, including as necessary to operate features of our Platforms, or to facilitate the delivery of online advertising tailored to your interests. Third party vendors have access to and may collect Personal Information only as needed to perform their functions and are not permitted to share or use the Personal Information for any other purpose.
• Business Partners with whom we may jointly offer products or services. If you choose to receive information about these products or services, we may share information about you, including your Personal Information, with those third party partners so that they can contact you directly by email or post about their products and services.

We will only disclose your Personal Information with your consent (whether implied or express), and will take reasonable steps to ensure that the third parties to whom we have disclosed your Personal Information are also legally bound to protect the privacy of your Personal Information.

We may also disclose your Personal Information:

• Where disclosure is necessary to comply with applicable laws, governmental or other regulation or the requirements, orders, directions, instructions or notices of any regulatory authority or legal processes.
• When we believe it is appropriate to investigate, prevent or take action regarding illegal or suspected illegal activities; to protect and defend the rights and property of the Companies.
• To effect a corporate transaction, in connection with the sale, merger, acquisition, spin-off or other corporate reorganisation of the Companies.

TERMS SPECIFIC TO OUR WEBSITE

Cookies and Other Web Technologies

We automatically collect some information about you and your computer when you visit our website, such as your IP address, web browser software (such as Firefox, Internet Explorer or Safari), referring websites, and information about your online activities on our website, such as information viewed and purchases made. One of our goals in collecting this automatic information is to help customise your user experience.

As a visitor to our website, you will be assigned a permanent cookie file on your computer's hard drive. You can always choose not to receive a cookie file by enabling your web browser to refuse cookies or prompt you before accepting a cookie. Please be advised that, by refusing to accept a cookie, you may not be able to access many travel services and planning tools offered by our website.

In addition to the above cookies, we use local shared objects, also referred to as flash cookies, on our website. These are used to enhance your user experience, for example, by storing your user preferences and settings, such as your volume/mute settings, and in connection with animated content on our website. Local shared objects are similar to browser cookies, but can store data more complex than simple text. By themselves, they cannot do anything to or with the data on your computer. Like other cookies, they can only access personal identifiable information that you have provided on our website, and cannot be accessed by other websites.

Our website may also use web beacons (also known as clear gifs or pixel tags), which are tiny graphics with a unique identifier, similar in function to cookies, that are placed in the code of a web page. We use web beacons to monitor the traffic patterns of users from one page within our website to another, to deliver or communicate with cookies, to understand whether you have come to our website from an online advertisement displayed on a third-party website, and to improve website performance. We may also allow our third-party vendors to use web beacons to help us understand which emails have been opened by recipients and to track the visitor traffic and actions on our website. This helps us to measure the effectiveness of our content and other offerings.

Links to Third Party Websites

Our website may contain links to websites owned or operated by third parties who offer travel-related products and services which do not operate under this Privacy Policy, such as websites owned or operated by travel insurers. If you choose to use a link on our website to access a third party website, we may share information about your activities on our website (collected through cookies and other web technologies) with the owner or operator of the third party website in order for them to provide you with a customised user experience on their website. These third party websites contain their own privacy policies and practices and their owners or operators are responsible for informing you about their privacy policies and practices. We are not responsible for the privacy policies and practices of websites owned or operated by third parties that are linked to our website. We recommend that you examine the privacy statements of such third party websites to understand how they handle any information which they collect from you and contact its owner or operator if you have any questions or concerns about the third party website.

Terms Specific to Mobile Phone Devices

When you use a mobile device to access our mobile application or our website, we will collect, use, disclose, transfer and store Personal Information relating to you in the same way and for the same purposes as when you use a computer to access our website. We also collect, use, disclose, transfer and store the following additional information from your use of a mobile device to access our website, or our mobile application, in order to optimise our mobile application and website to minimise data usage:

• Use of Mobile Device to Access Website. We collect information on the areas of our website which you access through your mobile device, which allows us to refine the arrangement of our website content for compatibility with mobile devices. This information is collected anonymously and we cannot identify you from this.
• Use of Mobile Application. Our mobile application records the unique device identifier of your mobile device (called a "UUID" for iOS mobile devices and the "device ID" for Android mobile devices). We will only use the UUID/device ID on the first opening of our mobile application on your mobile device to confirm to various third parties that the mobile application has been downloaded and opened.
• Mobile Application Error. If our mobile application encounters a problem and produces an error, the mobile application will send us an error report so we can investigate the error and improve the mobile application. These error reports contains information on your mobile device type and version, the UUID/device ID of your mobile device, the time the error occurred, the feature being used when the error occurred, and the state of the application when the error occurred. If you do not want us to collect and use such information onr your mobile device, please either disable this functionality on your mobile device (where the mobile application allows you to do so), or remove the mobile application from your mobile device.

How We Protect Your Personal Information

We want you to feel confident about using our website and we are committed to protecting the Personal Information we collect. We have implemented reasonable administrative, technical, and physical security procedures to help protect the Personal Information you provide to us. For example, only authorised employees are permitted to access your Personal Information and they may do so only for permitted business functions. In addition, we use encryption when transmitting sensitive Personal Information (e.g., credit card details) between your system and ours, and we employ firewalls and intrusion detection systems to help prevent unauthorised persons from gaining access to your Personal Information.

Accessing and Updating Personal Information

We will use reasonable endeavours to ensure that the Personal Information which we hold about you is accurate, complete and up-to-date whenever we collect or use it. This means that from time to time, we will ask you to tell us if there are any changes to your Personal Information. If you find that any Personal Information which we hold about you is incorrect, please notify us immediately.

Changes to Privacy Policy

We reserve the right to amend this Privacy Policy at any time. We will notify you of any changes to this Privacy Policy by sending a notice to the email address you have provided to us or by placing a prominent notice on our website.